Stockholm Ericsson Globe renamed AVICII ARENA
May 19, 2021
0 Min. read
One of Europe's most visited and famous venues, formerly known as the Ericsson Globe, will have a new name: AVICII ARENA has announced worldwide entertainment leader ASM Global.
Being able to use one of Sweden's most famous and visited buildings as a symbol and meeting place for one of the most important societal issues of our time in the way we now do together with our partners feels fantastic. When we hosted the Avicii Tribute Concert in December 2019 at Friends Arena we got the idea to create a place that could spread the same understanding and community that we had that evening, with a focus on making a difference.
Andreas Sand, Stockholm Live CEO
Through a unique partnership with the Tim Bergling Foundation, and support from local naming rights sponsors Trygg-Hansa and Bauhaus, Sweden's iconic landmark will now become a global symbol for mental illness prevention.
The historic 55,000-capacity venue is intended to become a hub for sharing ideas and hosting activities with the focus on young peoples' mental health. It was a significant milestone in Tim's career when he played here nine years ago, and he would be extremely proud that this iconic building from today will bear his name.
Klas Bergling, Avicii' father
For A Better Day Project
Founded in 2019 by Tim Bergling' parents Klas Bergling and his wife Anki Lidén, The Tim Bergling Foundation after the death of their son Tim Bergling aka Avicii in 2018 at the age of 28.
The Tim Bergling Foundation work includes its "For A Better Day" project that collects young people's voices, thoughts and needs into content that will serve as an important part of the continued Avicii Arena collaboration.
It is only by listening to the young people and working with them that we can really make a difference. We will start from that in everything we do. We call the collection of young people's thoughts 'For A Better Day' because we focused our surveys on what they need for a better tomorrow, and their answers will form the basis of our work inside and outside Avicii Arena.
Klas Bergling, Avicii' father
The celebration of new AVICII ARENA see the launch of a musical initiative featuring the Royal Philharmonic Orchestra which has recorded a completely new interpretation of the Avicii song "For A Better Day," the song is performed by 14-year-old Ella Tiritiello from Kristianstad and is available here.
