Amsterdam Dance Event (ADE) has teamed up once again with fashion innovator G-STAR to launch the 2024 edition of its rave-friendly bag, designed for this year’s ADE Pro attendees. The multi-functional accessory, featuring a built-in messenger bag, is crafted to seamlessly transition between daytime conference sessions and late-night events across the city.
DJ CARISTA Fronts the Campaign
This year, G-STAR has enlisted Dutch DJ and United Identities label head, CARISTA, as the face of the new ADE x G-STAR bag. A prominent figure in the global electronic music scene, CARISTA remains deeply connected to her Amsterdam roots and will bring her signature sound to RAWFACTORY on Friday, October 18th, as part of the ADE festivities.
A Blend of Sustainability and Creativity
Known for its forward-thinking approach to fashion, G-STAR brings its contemporary design and sustainability ethos to the official ADE Pro 2024 bag. The sleek design reflects the brand’s commitment to eco-consciousness, while offering functionality for the dynamic pace of ADE. The versatile bag is perfect for carrying essentials between panels and meetings during the day, with the detachable messenger bag providing a lightweight option for navigating Amsterdam’s top music events by night.
G-STAR, a long-time partner of ADE since 2019, has consistently elevated the festival experience with creative collaborations and unforgettable moments. The brand’s past initiatives include a rave under the iconic Rijksmuseum and an art exhibition featuring Berghain’s legendary bouncer, Sven Marquardt. For 2024, G-STAR’s HQ, RAWFACTORY, will once again serve as the exclusive home for Audio Obscura during ADE, offering another extraordinary experience for attendees.
Exclusive to ADE Pro Pass Holders
The ADE x G-STAR 2-in-1 bag is available exclusively to ADE Pro Pass holders, who will also gain access to the full ADE Conference, enhanced business hubs, networking opportunities, exclusive live performances, and hundreds of festival events. The Pro Pass is the ultimate way to experience everything ADE has to offer, blending business and nightlife in one of the most anticipated events of the global electronic music calendar.
