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Charlotte de Witte x Maison Kitsuné The Edie handbag campaign
Charlotte de Witte x Maison Kitsuné The Edie handbag campaign
Charlotte de Witte x Maison Kitsuné The Edie handbag campaign
Charlotte de Witte x Maison Kitsuné The Edie handbag campaign
// Published on October 16, 2024
// Published on October 16, 2024

// Published on Oct 16, 2024

//

//

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0 MIN. READ

// Fashion

// Fashion

// Fashion

Charlotte De Witte becomes Maison Kitsuné first handbag muse

Alexandre Trochut

Editor-in-Chief

Oct 16 · 2024

0 Min. Read

Alexandre Trochut

Written by Alexandre Trochut

Published in Lifestyle

10.16.2024

0 Min. Read

Published in

Lifestyle

October 16 · 2024

0 min read

Alexandre Trochut

0 Min. Read

Lifestyle

Archived Content

This article is part of BPM Magazine’s archives, preserved to document the evolution of electronic music culture. It may reflect the context, trends, and information available at the time of publication.

10.16.2024 · 12:00 AM

Maison Kitsuné unveils The Edie, their first-ever handbag featuring belgium DJ Charlotte de Witte as its muse embodying Parisian elegance and bold design.

The Fall/Winter 2024 Fashion Week has seen Parisian fashion house Maison Kitsuné unveiled its first handbag, the “Edie,” with Belgian DJ Charlotte de Witte as its muse. Known for her groundbreaking presence in the electronic music scene, De Witte stars in her first major fashion campaign for Edie, directed by Milo Chiavarino and elegantly captured by photographer Stanislas Motz.

Charlotte de Witte x Maison Kitsuné The Edie handbag campaign

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Maison Kitsuné unveils The Edie, their first-ever handbag featuring belgium DJ Charlotte de Witte as its muse embodying Parisian elegance and bold design.

The Fall/Winter 2024 Fashion Week has seen Parisian fashion house Maison Kitsuné unveiled its first handbag, the “Edie,” with Belgian DJ Charlotte de Witte as its muse. Known for her groundbreaking presence in the electronic music scene, De Witte stars in her first major fashion campaign for Edie, directed by Milo Chiavarino and elegantly captured by photographer Stanislas Motz.

Charlotte de Witte x Maison Kitsuné The Edie handbag campaign

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Charlotte de Witte x Maison Kitsuné The Edie handbag campaign

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The brand stated :

“For Fall/Winter 2024, Maison Kitsuné announces the debut of its first handbag, the “Edie”: a reflection of both the Parisian elegance and bold energy that defines the brand. The refined minimalism of its compact form makes clear impact, but the iconic Profile Fox silhouette remains centre stage as a gold-finish clasp. The Edie’s adjustable strap allows it to be worn across the body, over the shoulder, or carried by hand. In smooth, matte leather, and a palette of burgundy or black, it becomes a new must-have wardrobe accessory that can be matched with any style."

Charlotte de Witte x Maison Kitsuné The Edie handbag campaign

i

The brand stated :

“For Fall/Winter 2024, Maison Kitsuné announces the debut of its first handbag, the “Edie”: a reflection of both the Parisian elegance and bold energy that defines the brand. The refined minimalism of its compact form makes clear impact, but the iconic Profile Fox silhouette remains centre stage as a gold-finish clasp. The Edie’s adjustable strap allows it to be worn across the body, over the shoulder, or carried by hand. In smooth, matte leather, and a palette of burgundy or black, it becomes a new must-have wardrobe accessory that can be matched with any style."

Take a closer look.

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

Take a closer look.

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag front view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag back view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

The Edie handbag inside view. Credits: Maison Kitsuné​

As an independent Parisian label, Maison Kitsuné channels the cultural and aesthetic synergy between Paris and Tokyo, merging sharp tailoring, streetwear influences, and comfort-centric designs. Since its founding, the brand has expanded globally, with 38 stores across cities like Paris, New York, Tokyo, Seoul, Beijing, and Los Angeles.

Maison Kitsuné’s music label, Kitsuné Musique, has also made a mark on the industry with its focus on discovering emerging talents. Over the years, it has been home to sought-after artists like Parcels, Two Door Cinema Club, and Digitalism, embodying a diverse sound led by a passion for talent discovery.

In Charlotte de Witte, Maison Kitsuné finds a muse who embodies the minimalist & elegant style of the brand but with enough audacity to bet on the belgium artist, uniting fashion and music in this partnership celebrating their comon creativity and innovation. The bag is now available for sale at €470.00 on Maison Kitsuné's website.

In Charlotte de Witte, Maison Kitsuné finds a muse who embodies the minimalist & elegant style of the brand but with enough audacity to bet on the belgium artist, uniting fashion and music in this partnership celebrating their comon creativity and innovation. The bag is now available for sale at €470.00 on Maison Kitsuné's website.

Charlotte De WitteMaison Kitsuné

Written by Alexandre Trochut

As an independent Parisian label, Maison Kitsuné channels the cultural and aesthetic synergy between Paris and Tokyo, merging sharp tailoring, streetwear influences, and comfort-centric designs. Since its founding, the brand has expanded globally, with 38 stores across cities like Paris, New York, Tokyo, Seoul, Beijing, and Los Angeles.

Maison Kitsuné’s music label, Kitsuné Musique, has also made a mark on the industry with its focus on discovering emerging talents. Over the years, it has been home to sought-after artists like Parcels, Two Door Cinema Club, and Digitalism, embodying a diverse sound led by a passion for talent discovery.

In Charlotte de Witte, Maison Kitsuné finds a muse who embodies the minimalist & elegant style of the brand but with enough audacity to bet on the belgium artist, uniting fashion and music in this partnership celebrating their comon creativity and innovation. The bag is now available for sale at €470.00 on Maison Kitsuné's website.

Charlotte De WitteMaison Kitsuné

Written by Alexandre Trochut

Charlotte De Witte becomes Maison Kitsuné first handbag muse