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Don Julio

Don Julio 194구

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Peggy Gou partners with Don Julio & designs 194구 Limited-Edition

Discover the unique design of Peggy Gou x Don Julio 194구 Limited-Edition tequila bottle featuring mint-green and purple hues accents and a global campaign.
Discover the unique design of Peggy Gou x Don Julio 194구 Limited-Edition tequila bottle featuring mint-green and purple hues accents and a global campaign.
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign

March 31, 2025

March 31, 2025

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Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Published in

Food & Drink

0 Min. Read

Peggy Gou has announced her debut in product design through an exclusive partnership with Tequila Don Julio, resulting in a limited-edition bottle titled Don Julio 194구 (구 pronounced "Gou"). This global release marks the first collaboration of its kind for the iconic tequila brand and reflects a fusion of heritage craftsmanship and contemporary aesthetics.

“

I’m so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design.

Peggy Gou

Tequila Don Julio 194구 special edition bottle

The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.

Take a closer look.

Don Julio

Don Julio 194구

273,00 €

Buy Now

Buy Now

“

Peggy’s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans.

Jamie Hakim

Tequila Don Julio Global Director of Culture

Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.

The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.

Written by Alexandre Trochut

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Peggy Gou partners with Don Julio & designs 194구 Limited-Edition

March 31, 2025

By

0 min. Read

Peggy Gou x Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942

Peggy Gou has announced her debut in product design through an exclusive partnership with Tequila Don Julio, resulting in a limited-edition bottle titled Don Julio 194구 (구 pronounced "Gou"). This global release marks the first collaboration of its kind for the iconic tequila brand and reflects a fusion of heritage craftsmanship and contemporary aesthetics.

“

I’m so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design.

Peggy Gou

Peggy Gou holding the Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942

Tequila Don Julio 194구 special edition bottle

The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.

“

Peggy’s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans.

Jamie Hakim

Tequila Don Julio Global Director of Culture

Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.

The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.

Take a closer look.
Peggy Gou x Don Julio 194구 Limited-Edition bottle & package.

Peggy Gou x Don Julio 194구 Limited-Edition bottle & package. Credits: Don Julio 1942

Don Julio 194구

Don Julio

273,00 €

Buy Now

Peggy Gou holding the Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942

Peggy Gou has announced her debut in product design through an exclusive partnership with Tequila Don Julio, resulting in a limited-edition bottle titled Don Julio 194구 (구 pronounced "Gou"). This global release marks the first collaboration of its kind for the iconic tequila brand and reflects a fusion of heritage craftsmanship and contemporary aesthetics.

“

I’m so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design.

Peggy Gou

I’m so grateful for the opportunity to collaborate with Tequila Don Julio 1942, because this collaboration offers supporters a taste of a superior tequila and a taste of my own personal aesthetic, all in one stunning package that I was fortunate enough to design.

Peggy Gou holding the Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942

Tequila Don Julio 194구 special edition bottle

The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.

Tequila Don Julio 194구 special edition bottle

The design embodies Peggy Gou’s signature style—merging luxury fashion with modern street culture. Featuring a distinctive mint-green and deep purple palette, a chrome cap, and a holographic reinterpretation of the brand’s emblem, the bottle exemplifies a bold and highly collectible statement piece. A personal message from the artist and hand-illustrated accents further elevate the presentation.

“

Peggy’s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans.

Jamie Hakim

Tequila Don Julio Global Director of Culture

Peggy’s genuine love for Don Julio 1942 made this collaboration natural and organic. Both Peggy and Don Julio 1942 are arbiters of celebration - from intimate nightclubs in Seoul to massive stages in Mexico City with a hundred thousand people, we both hold the distinct privilege of making those moments unforgettable for our fans.

Peggy Gou holding the Don Julio 194구 Limited-Edition bottle. Credits: Don Julio 1942

Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.

Directed by Nabil Elderkin and photographed by Hong Jang Hyun, the campaign introduces a visually rich, cinematic universe that merges the spirit of nightlife with refined storytelling. The global rollout begins in New York on April 2nd, with immersive pop-ups planned in London, Milan, Seoul, and Hong Kong. You can now discover behind the scenes of the campaign here.

The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.

The Peggy Gou x Don Julio 194구 Limited-Edition is available now in limited quantities at select retailers worldwide.

Peggy Gou partners with Don Julio & designs 194구 Limited-Edition

Discover the unique design of Peggy Gou x Don Julio 194구 Limited-Edition tequila bottle featuring mint-green and purple hues accents and a global campaign.

March 31, 2025

Share

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Published in

Food & Drink

0 Min. Read

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Written by

Share

Lifestyle

Lifestyle

Food & Drink

Food & Drink

Peggy Gou partners with Don Julio & designs 194구 Limited-Edition

Business

Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign
Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign

Peggy Gou partners with Don Julio & designs 194구 Limited-Edition

Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign

Peggy Gou partners with Don Julio & designs 194구 Limited-Edition

Peggy Gou x Don Julio 194구 Limited Edition tequila bottle campaign. Credits: Don Julio

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