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David Guetta partners with Porsche in a campaign in Dubai

David Guetta partners with Porsche for an electric campaign at Dubai’s Solar Park, showcasing the Macan Turbo and Taycan GT with his ‘Titanium’ remix.
David Guetta partners with Porsche for an electric campaign at Dubai’s Solar Park, showcasing the Macan Turbo and Taycan GT with his ‘Titanium’ remix.
David Guetta & the Porsche Taycan Turbo GT

March 24, 2025

March 24, 2025

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Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Published in

Business

0 Min. Read

In a groundbreaking collaboration, global electronic music legend David Guetta has partnered with Porsche for a visually stunning campaign set against the backdrop of Dubai’s Mohammed bin Rashid Al Maktoum Solar Park. The campaign features Porsche’s all-electric Macan Turbo and Taycan Turbo GT, racing to the beat of Guetta’s Future Rave Remix of ‘Titanium,’ creating an unparalleled fusion of speed, sound, and sustainability.

“

Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.

David Guetta

New Porsche EV models co-star in the campaign

Filmed atop the towering 263-meter Solar Park Tower, Guetta’s DJ booth was illuminated by high-speed sequences and dynamic visuals that complemented the electric performance of Porsche’s vehicles. The top model is the Macan Turbo with up to 470 kW (639 hp) and a maximum torque of 1,130 Nm. This guarantees sporty performance: The Macan Turbo accelerates from zero to 100 km/h in 3.3 seconds. Its top speed is 260 km/h.

Markus Peter, Porsche’s Marketing Director, emphasized the synergy between the campaign’s themes of innovation and sustainability. “The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification,” said Peter, highlighting the unique blend of technology and emotion captured in the film.

Take a closer look.

“

The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification.

Markus Peter

Porsche’s Marketing Director

This collaboration, supported by DEWA and Dubai’s Department of Economy and Tourism, underscores Dubai’s commitment to clean energy and future-forward thinking. The campaign, rolling out globally, includes immersive social media engagement, exclusive car configurations, and behind-the-scenes footage, ensuring that Porsche’s electrification story resonates worldwide.

Running from March to mid-year, the campaign offers a comprehensive digital experience, engaging audiences through every touchpoint and continuing Porsche’s journey toward a sustainable future.

Written by Alexandre Trochut

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David Guetta partners with Porsche in a campaign in Dubai

March 24, 2025

By

0 min. Read

The Porsche Taycan Turbo GT and Maycan GT. Credits: Porsche

In a groundbreaking collaboration, global electronic music legend David Guetta has partnered with Porsche for a visually stunning campaign set against the backdrop of Dubai’s Mohammed bin Rashid Al Maktoum Solar Park. The campaign features Porsche’s all-electric Macan Turbo and Taycan Turbo GT, racing to the beat of Guetta’s Future Rave Remix of ‘Titanium,’ creating an unparalleled fusion of speed, sound, and sustainability.

“

Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.

David Guetta

David Guetta inside the Taycan Turbo GT. Credits: Porsche

New Porsche EV models co-star in the campaign

Filmed atop the towering 263-meter Solar Park Tower, Guetta’s DJ booth was illuminated by high-speed sequences and dynamic visuals that complemented the electric performance of Porsche’s vehicles. The top model is the Macan Turbo with up to 470 kW (639 hp) and a maximum torque of 1,130 Nm. This guarantees sporty performance: The Macan Turbo accelerates from zero to 100 km/h in 3.3 seconds. Its top speed is 260 km/h.

Markus Peter, Porsche’s Marketing Director, emphasized the synergy between the campaign’s themes of innovation and sustainability. “The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification,” said Peter, highlighting the unique blend of technology and emotion captured in the film.

“

The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification.

Markus Peter

Porsche’s Marketing Director

French DJ & Producer David Guetta. Credits: Porsche

This collaboration, supported by DEWA and Dubai’s Department of Economy and Tourism, underscores Dubai’s commitment to clean energy and future-forward thinking. The campaign, rolling out globally, includes immersive social media engagement, exclusive car configurations, and behind-the-scenes footage, ensuring that Porsche’s electrification story resonates worldwide.

Running from March to mid-year, the campaign offers a comprehensive digital experience, engaging audiences through every touchpoint and continuing Porsche’s journey toward a sustainable future.

Take a closer look.
The Porsche Taycan Turbo GT. 2025 - Dubai, UAE. Credits: Porsche

The Porsche Taycan Turbo GT. 2025 - Dubai, UAE. Credits: Porsche

Buy Now

David Guetta inside the Taycan Turbo GT. Credits: Porsche

In a groundbreaking collaboration, global electronic music legend David Guetta has partnered with Porsche for a visually stunning campaign set against the backdrop of Dubai’s Mohammed bin Rashid Al Maktoum Solar Park. The campaign features Porsche’s all-electric Macan Turbo and Taycan Turbo GT, racing to the beat of Guetta’s Future Rave Remix of ‘Titanium,’ creating an unparalleled fusion of speed, sound, and sustainability.

“

Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.

David Guetta

Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.

David Guetta inside the Taycan Turbo GT. Credits: Porsche

New Porsche EV models co-star in the campaign

Filmed atop the towering 263-meter Solar Park Tower, Guetta’s DJ booth was illuminated by high-speed sequences and dynamic visuals that complemented the electric performance of Porsche’s vehicles. The top model is the Macan Turbo with up to 470 kW (639 hp) and a maximum torque of 1,130 Nm. This guarantees sporty performance: The Macan Turbo accelerates from zero to 100 km/h in 3.3 seconds. Its top speed is 260 km/h.

Markus Peter, Porsche’s Marketing Director, emphasized the synergy between the campaign’s themes of innovation and sustainability. “The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification,” said Peter, highlighting the unique blend of technology and emotion captured in the film.

New Porsche EV models co-star in the campaign

Filmed atop the towering 263-meter Solar Park Tower, Guetta’s DJ booth was illuminated by high-speed sequences and dynamic visuals that complemented the electric performance of Porsche’s vehicles. The top model is the Macan Turbo with up to 470 kW (639 hp) and a maximum torque of 1,130 Nm. This guarantees sporty performance: The Macan Turbo accelerates from zero to 100 km/h in 3.3 seconds. Its top speed is 260 km/h.

Markus Peter, Porsche’s Marketing Director, emphasized the synergy between the campaign’s themes of innovation and sustainability. “The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification,” said Peter, highlighting the unique blend of technology and emotion captured in the film.

“

The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification.

Markus Peter

Porsche’s Marketing Director

The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification.

David Guetta inside the Taycan Turbo GT. Credits: Porsche

This collaboration, supported by DEWA and Dubai’s Department of Economy and Tourism, underscores Dubai’s commitment to clean energy and future-forward thinking. The campaign, rolling out globally, includes immersive social media engagement, exclusive car configurations, and behind-the-scenes footage, ensuring that Porsche’s electrification story resonates worldwide.

Running from March to mid-year, the campaign offers a comprehensive digital experience, engaging audiences through every touchpoint and continuing Porsche’s journey toward a sustainable future.

This collaboration, supported by DEWA and Dubai’s Department of Economy and Tourism, underscores Dubai’s commitment to clean energy and future-forward thinking. The campaign, rolling out globally, includes immersive social media engagement, exclusive car configurations, and behind-the-scenes footage, ensuring that Porsche’s electrification story resonates worldwide.

Running from March to mid-year, the campaign offers a comprehensive digital experience, engaging audiences through every touchpoint and continuing Porsche’s journey toward a sustainable future.

David Guetta partners with Porsche in a campaign in Dubai

David Guetta partners with Porsche for an electric campaign at Dubai’s Solar Park, showcasing the Macan Turbo and Taycan GT with his ‘Titanium’ remix.

March 24, 2025

Share

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Published in

Business

0 Min. Read

Alexandre Trochut

Editor-in-Chief

Alexandre Trochut

Editor-in-Chief

Written by

Share

Culture

Culture

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Business

David Guetta partners with Porsche in a campaign in Dubai

Business

David Guetta & the Porsche Taycan Turbo GT
David Guetta & the Porsche Taycan Turbo GT
David Guetta & the Porsche Taycan Turbo GT

David Guetta partners with Porsche in a campaign in Dubai

David Guetta & the Porsche Taycan Turbo GT

David Guetta partners with Porsche in a campaign in Dubai

David Guetta & the Porsche Taycan Turbo GT. 2025 - Dubai, UAE. Credits: Porsche

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