David Guetta partners with Porsche in a campaign in Dubai
March 24, 2025
By Alexandre Trochut
The Porsche Taycan Turbo GT and Maycan GT. Credits: Porsche
In a groundbreaking collaboration, global electronic music legend David Guetta has partnered with Porsche for a visually stunning campaign set against the backdrop of Dubai’s Mohammed bin Rashid Al Maktoum Solar Park. The campaign features Porsche’s all-electric Macan Turbo and Taycan Turbo GT, racing to the beat of Guetta’s Future Rave Remix of ‘Titanium,’ creating an unparalleled fusion of speed, sound, and sustainability.
Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evolution while staying true to your roots, and being part of this project has truly inspired me.
David Guetta
David Guetta inside the Taycan Turbo GT. Credits: Porsche
New Porsche EV models co-star in the campaign
Filmed atop the towering 263-meter Solar Park Tower, Guetta’s DJ booth was illuminated by high-speed sequences and dynamic visuals that complemented the electric performance of Porsche’s vehicles. The top model is the Macan Turbo with up to 470 kW (639 hp) and a maximum torque of 1,130 Nm. This guarantees sporty performance: The Macan Turbo accelerates from zero to 100 km/h in 3.3 seconds. Its top speed is 260 km/h.
Markus Peter, Porsche’s Marketing Director, emphasized the synergy between the campaign’s themes of innovation and sustainability. “The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification,” said Peter, highlighting the unique blend of technology and emotion captured in the film.
The Solar Park was the perfect setting for showcasing Porsche’s performance and electrification.
Markus Peter
Porsche’s Marketing Director
French DJ & Producer David Guetta. Credits: Porsche
This collaboration, supported by DEWA and Dubai’s Department of Economy and Tourism, underscores Dubai’s commitment to clean energy and future-forward thinking. The campaign, rolling out globally, includes immersive social media engagement, exclusive car configurations, and behind-the-scenes footage, ensuring that Porsche’s electrification story resonates worldwide.
Running from March to mid-year, the campaign offers a comprehensive digital experience, engaging audiences through every touchpoint and continuing Porsche’s journey toward a sustainable future.