The Stockholm Live organisation has announced that Sweden's new iconic Avicii Arena will become a global symbol for mental illness prevention.
One of Europe's most visited and famous venues, formerly known as the Ericsson Globe, will have a new name: AVICII ARENA has announced worldwide entertainment leader ASM Global.
Through a unique partnership with the Tim Bergling Foundation, and support from local naming rights sponsors Trygg-Hansa and Bauhaus, Sweden's iconic landmark will now become a global symbol for mental illness prevention.
The celebration of new AVICII ARENA see the launch of a musical initiative featuring the Royal Philharmonic Orchestra which has recorded a completely new interpretation of the Avicii song "For A Better Day," the song is performed by 14-year-old Ella Tiritiello from Kristianstad and is available here.
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